Our Mission TAHA Mission

“To develop and promote the Horticultural Industry in Tanzania to become more profitable sustainable, and participate more effectively in the development of the country”

Our Vision TAHA Vision

“A vibrant, prosperous and sustainable horticultural production in Tanzania”.

Our Values TAHA values

Solidarity, Commitment, Cooperation, communication, Economic orientation,  Social and environment development

About TAHA

  1. About TAHA
  2. Objectives
  3. Strategies
  4. partnerships
  5. Services

The Tanzania Horticultural Association (TAHA) is a Business Association grouping together all aspects of the Horticulture Industry in Tanzania. Since its inception in 2004 TAHA has successfully brought together the large scale professional operations and the many growers’ groups and small holders into a single bloc with a single business oriented set of interests. This achievement has resulted in TAHA becoming the fastest growing farmer organization in the region. And the recognition of that accomplishment has brought the partnerships and support that are continuing to transform the industry. The Government of Tanzania and Development Partners such as USAID, BEST-AC, the Royal Netherlands Embassy and Finnish Government are all involved in supporting Horticulture in projects in partnership with TAHA or in part designed with the advice and participation of TAHA. As a result TAHA is strategically placed to both influence the course development and advocate the reduction of constraints. By bringing the producers, traders, exporters and processors of all horticultural products – that is flowers, fruits, vegetables, spices, herbs and seeds - TAHA has created a single Voice. A voice of both large scale and small that resonates locally, nationally and internationally and with a common understanding that the challenge is about making business work. TAHA has been leading the industry in addressing that challenge and anticipates Horticulture’s contribution to be significant to both Economic Growth and Poverty Eradication.

Overall Objectives


The overarching objective of TAHA since its establishment is to improve the competitiveness of Tanzanian Horticulture through strategic and innovative development and promotional activities. The common voice that has resulted from TAHA bringing all parts of the industry under one roof, and their efforts into one plan, give TAHA the reach and influence to positively advocate Government Policy, access market opportunities for its members and develop common ground, support and partnerships from donors. With the partnerships and support coming into place TAHA will continue to exercise its voice but also to bring into being the research and analysis, the improved business environment, the efficient information and finance systems that the industry needs to achieve its promise.

The main TAHA activities are described below;


Creating an Enabling Environment for Business This will be achieved through following key activities

:
• Maintaining positive dialogue with the Government of Tanzania and Development Partners to ensure the policy and regulatory frameworks are supportive of the industry.
• Resource mobilization for industry development programs.
• Establishing and maintaining solid relationships with Partners at the local, national and international levels in the Public, Private and Development Sectors.

Technical Support Services These are activities implemented by TAHA and partners to enhance the industry capacity to produce products of quality and quantity, according to the market requirements. This is realized through:


• Farmers’ mobilization and capacity building programs.
• Provision of professional logistics services such as clearing and forwarding, trucking, cargo consolidation and handling, airfreight bookings and cold chain Management through its proficient and accredited private subsidiary TAHAFresh Handling Limited.
• Ensuring that market standards, and their governing systems, are well understood by farmers and opportunities to support producer compliance are available.
• Facilitating access to finance for farmers, and others along the market chain, and support for new and innovative funding initiatives..

Industry Promotion, Communication and Information Management


TAHA’s role and responsibility is also to ensure that the profile of the Tanzania Horticulture Industry is well conceived and accurately represented. To successfully communicate this message TAHA manages activities which, when taken together portray TAHA in a consistent and accurate way across its various Member and Partner constituencies.. This, among other things, involves:


• Branding of the Tanzania Horticulture Industry, and TAHA through various promotion platforms at the local, regional and international levels.
• Supporting members’ commercial activities through the ffacilitation of local and international trade linkages.
• TAHA maintains a consistent and considered Development Policy Position which is integrated into the communication strategy which TAHA representatives reiterate and reinforce at the many national and international events it attends.
• Improving the flow of information and communications inside and outside the industry. E.g. TAHA manages a Marketing and Information System (MIS) which tracks horticulture price information in markets across the country and makes it available to the industry online and by mobile.

PARTNERSHIPS


TAHA manages a network of partners with which it has shared interests. This can involve partners’ participation and support of projects and programmes that TAHA manages as part of its core activities. But partnerships also include situations where TAHA is encouraging and supporting other institutions to carry out work beneficial to the industry or again membership in local or international organizations that have agendas important to the industry. Partnerships take work and TAHA is very proud and supportive of its collaborating institutions some of which, like USAID and the Royal Embassy of the Netherlands, have been working together with TAHA, to build ever stronger relationships for almost a decade. The list of TAHA’s formal and informal partnerships can found below. Where substantial projects and programmes are involved they are linked to the appropriate page:

The Government Ministries, Departments (MDAs) and Agencies


• President’s Office
• Prime Minister’s Office
• Ministry of Agriculture Food Security and Cooperatives,
• Ministry of Industry and Trade,
• Ministry of Water and Livestock
• Regional Administration and Local Government
• Ministry of Finance
• Tanzania Bureau of Standards (TBS)
• TanTrade
• Tanzania Investment Center (TIC)
• Commission for Science and Technology (COSTECH)
• Atomic Energy Commission

Research and Training Institutions


• Sokoine University of Agriculture (SUA)
• Horticulture Research and Training Institute (HORTI-Tengeru)
• Tropical Pesticides and Research Institution (TPRI)
• Agriculture Research in Mbeya (Uyole)

Banks and Financial institutions


• CRDB,
• NMB,
• STANBIC,
• TIB,
• RABOBANK
• FSDT

Development Partners


• The United States Agency for International Development (USAID)
• The Royal Netherlands Embassy
• Business Environment Strengthening of Tanzania
• Finnish Government through Agricord
• Women Garden Association
• Winrock International
• COLEACP
• Global Gap
• Gates Foundation
• AGRA
• Fresh Produce Association of Kenya
• SACAU
• EAC
• EABC

Public, Private Partnerships


• SAGCOT CENTRE—Southern Agriculture Growth Corridor of Tanzania
• HODECT- Horticultural Development Council of Tanzania

Private Sector Representative Organizations


• Agriculture Council of Tanzania
• Tanzania Private Sector Foundation
• Agricultural Non State Actors Forum
• Kilimo Trust

Other International Partners


• German Marshal Fund (GMF) of the United States of America
• World Farmers Organization
• European Centre for Policy Development Management (ECDPM)
• World Food Prize (WFP)

TAHA services

The main TAHA services can be described as below;
i. Creating Business Enabling Environment This is mainly achieved through following key activities:
• Maintaining positive dialogue with the Government of Tanzania and Development partners to ensure that there are supportive policy and regulatory frameworks.
• Resource mobilization for industry development programs.
• Establishing and maintaining solid relationship with partners at different levels both local and international.
ii. Technical Support Services These are activities implemented by TAHA and partners to enhance the industry capacity to produce quality and reliable products according to the market requirements. This is mainly realized through:
• Farmers’ mobilization and capacity building programs.
• Provision of industry logistic services such as clearing and forwarding, trucking, cargo consolidation and handling, airfreight bookings and negotiations, etc through it vibrant logistic company TAHAFresh Handling limited.
• Ensuring that markets standards and their governing systems are well translated to farmers for compliance purposes.
• Facilitating access to innovative finances.
iii. Industry Promotion, Communication and Information Management TAHA’s role and responsibility is also to ensure that the Tanzania horticulture is well profiled, opportunities are exploited and there is adequate information sharing to facilitate smooth business transaction amongst partners. This among other things involves:
• Branding of TAHA and the industry through various promotion platforms at the local, regional and international levels.
• Facilitating trade and linkages amongst partners
• Ensuring optimal information/communication flow inside and outside the industry. TAHA manages the Marketing and information system (MIS) in which various products are delivered to stakeholders as part of the services to the industry.
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Membership

  • Membership Types
  • Membership Benefits
  • How to be a Member

As Business Association TAHA’s core purpose is to represent its members and focus their interests to bring change for the better. To completely represent the industry TAHA has three categories of membership:

 

• Comprehensive:

Producers, producers organizations, exporters, packers and processors of horticultural  products.

• Associate:

small growers’ groups/associations, consultancy companies, development partners, individuals, etc.

• Allied:

Suppliers of agro inputs, and other service providers in the industry i.e. clearing and forwarding, insurance, security, etc.

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Are you ready to be part of  horticulture family?

If yes, you are welcome to become a member of TAHA and proudly represent “Made in Tanzania.”

Joining TAHA is one of the most important decisions you can make to change your life and or welfare of your organization—large or small. 

All TAHA members—individuals, groups and organizations—will have exclusive access to the following member-only benefits:

•TAHA will address policy and regulatory issues affecting industry enabling environment including taxes and overregulation. TAHA serves as a “unified voice” for the industry practitioners

Access to TAHA’s technical services through our staff who are able to provide technical services on sales and marketing, food safety, standards, nutrition and government policies and regulations.

Access to TAHA’s marketing information database which delivers various information directly to your phone including latest prices in more than 15 markets, proper agricultural practices, industry news updates and policy and regulatory issues

Access to a publications library including horticultural best practice manuals created by TAHA and our partners

Input dealers, financial institutions and other service providers will be given access to our database of farmers as well as the chance to advertise their products. Farmers and other value chain actors will be given opportunity to access information on quality input and financial services dedicated to advancing the horticultural industry

Industry specific and tailor made trainings provided exclusively to members throughout the value-chain to improve skills necessary for success in the industry

Access to horticulture logistics services provided through TAHA’s business arm; TAHAFresh Handling Limited

Opportunity to network with other industry actors through various platforms.  organized by TAHA and its partners

 

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Procedures for joining and becoming a member of TAHA.

•We have a very simple procedure to of joining TAHA! You can become a member by filling the membership application form available at our headquarters offices in Arusha or at our field offices in either Morogoro, Zanzibar or Mbeya . You can also download the membership application  Form. (SWAHILI) and (ENGLISH)

•After filling in the form, the next step is to pay your membership dues according to your membership category. The payment can be done directly to our  Bank Account indicated on the form or by cash/cheque at one of our offices.

•For more information about how to join TAHA, please contact the Secretariat at the address This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Become a member and join an organization that understands your business. If you are in a Horticulture related operation TAHA is working right now to better the environment and improve your viability. Join and inspire others to do the same and help establish a strong Horticulture Industry in Tanzania!

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